< Managed Services Case Study >
From Stagnation to Scalable Growth
Home Services / Regional · Multi-Market Client · Q1 2026 · Stabilize → Launch → Scale
The Problem
A stalled multi-market account: cost per conversion had climbed past $185 with stagnant lead volume: budget rising, results flat. Unoptimized keyword strategies and audience gaps were leaking spend to the wrong clicks, and the business wasn’t optimized for AI discovery in a market where roughly 60% of searches now end without a click. Business had declined to its lowest level in 15 years.
The Approach
The BGI Growth Framework, one disciplined sequence: Stabilize (day 0–30: audit the full ecosystem, cut waste, fix the keyword and audience leaks, with cost per conversion down 24%), Launch (day 30–60: enter new markets once the core is healthy, and the new market hit a 7.44% conversion rate in under 60 days), then Scale (day 75+: let optimized campaigns compound, with conversions up 39% month-over-month).
The Results
Key takeaway: stabilizing the core markets funded the launch of new territory, with lower cost and higher-intent traffic at the same time.
Six-month update: record and near-record sales months, the best in the client’s 15 years in business, plus lower cost per conversion and the client is hiring more staff in multiple markets to keep up with the growth. Those sales included engagements originating from answer engines and AI platform citations we helped produce.
< Technical Services · Examples of Work >
Eleven technical engagements, in the teams’ own words.
Each write-up covers the challenge, the solution, and the result, including the parts clients don’t usually get to see.
Site Architecture, Migration & URL Work
Migrating a Live Site Off a Proprietary Platform
Challenge: 108 pages + 39 posts off a proprietary JS platform, with no downtime, no ranking loss, a multi-market lead flow selling the whole time.
Solution: The old site became the specification: parity checks, 1,137 redirects preserved, a hidden conversion trigger found first.
Result: Parity verified, conversion path proven.
Read the full overview →URL WorkRebuilding a URL Map After a Platform Change
Challenge: 404s kept climbing after a redirect import. The site was still manufacturing dead links.
Solution: Rebuilt from source: 177 dead URLs in 17 failure classes, confidence-scored, destinations validated twice.
Result: 167 of 177 resolve to live pages; two return deliberate 404s.
Read the full overview →ArchitectureMulti-Market Architecture on a Single Codebase
Challenge: Seven metro markets, each needing its own numbers, tracking, and content, without seven builds drifting apart.
Solution: One application, seven subdomains, one config file; attribution built to survive redirect boundaries.
Result: Per-market tracking that survives the paid path; one change ships to all seven in under a minute.
Read the full overview →Measurement, Reporting & Attribution
Zero Clicks and Eroding Sales to +56% Conversions in 75 Days
Challenge: Zero-click eroding sales at the lowest level in 15 years; the incumbent's fixes weren't working.
Solution: Full ecosystem audit; managed to what the result requires, not a monthly touch count.
Result: +56% conversions in 75 days; record sales months within six.
Read the full overview →AttributionWhen the Reporting Says Zero and the Business Is Fine
Challenge: A new multi-market client’s campaigns recorded zero conversions while 15,949 clicks became 961 elsewhere in the account.
Solution: Traced three layers to one character, an unrecognized template token, then fixed it with a catch-all backstop.
Result: 6,411 clicks and $4,836 of spend recovered from "worthless."
Read the full overview →CRM ReconciliationReconciling Marketing Data Against the System of Record
Challenge: Every platform counted success differently; nobody knew which sources produced revenue.
Solution: Reported from the CRM: one funnel, inquiry to revenue, 2,511 inquiries by source and market.
Result: 24% of revenue from 17% of leads; the biggest lead source proved the worst converter.
Read the full overview →RepairsReporting Error Repairs & Integration Fixes
Challenge: Mission-critical reporting failed with no known changes; the provider couldn't find the cause.
Solution: A week of audits found the problem and its source. A fix without a source is a fix that comes back.
Result: Relaunched with confidence; never recurred.
Read the full overview →GA4 / EcommerceEcommerce Reporting for Multiple Sites & Products
Challenge: A US/Canada multi-site GA4 build was behind schedule while the sites changed underneath it.
Solution: Tagged to a moving specification across properties, currencies, and departments.
Result: Deadline met; ongoing projects since.
Read the full overview →Performance, Privacy & AI Visibility
Reporting Configuration Under Privacy Constraints
Challenge: A banking client's Facebook and mortgage-application reporting broken inside a strict privacy boundary.
Solution: Fixed code and tags; treated privacy compliance as pass/fail, not preference.
Result: Reporting fixed, privacy intact, years of follow-on support.
Read the full overview →AEO / AIAnswer Engine Visibility, Measured Honestly
Challenge: Is AI traffic real and worth anything? No platform has a native answer.
Solution: Clean technical search work plus a Blue Glass Insights first-party-built tool to match referrers to answer engine hostnames.
Result: A report of actual AI-to-sales conversion, including a $45,000 order, now in analytics reporting rather than anecdote.
Read the full overview →PerformanceSite Performance Rebuild
Challenge: Mobile slow enough to hurt rankings and conversion, on a platform where the advice is "accept it."
Solution: Worked the render path, not the plugin list.
Result: Lighthouse 61→88; blocking time 3,370ms→40ms; main-thread 11.5s→2.2s.
Read the full overview →