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What is AEO/GEO, and why does it matter now?

Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) make your business the answer AI platforms give when buyers ask. Search engines, answer engines, and generative AI all reward the same thing: businesses that demonstrate Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) on a site they can read cleanly.

In the early days of the new AI platforms, we were quick to test, learn, and build solutions that improved client performance. Today our clients are cited by AI answer engines, and where that traffic arrives with a referrer, we follow the citation through to the sale in the client’s own analytics rather than inferring it.

What the work includes

  • Crawl & indexation faults corrected
  • On-page structure fixed for machine readability
  • Accurate structured data across service & location templates
  • Content built to demonstrate E-E-A-T
  • AI citation sampling against a defined question set
  • First-party referrer measurement, grouped into its own channel

AI discovery questions

How do I get my business mentioned by ChatGPT and other AI platforms?

AI platforms cite businesses whose sites they can read cleanly and whose content demonstrates genuine expertise. That means correct crawl and indexation, structured data, well-organized on-page content, consistent business information across platforms, and content that answers real questions. No trick is involved. What the answer engines reward is a site they can read and trust.

Is AI/answer-engine traffic actually worth anything?

It can be. We tracked one AI-referred session through to a $45,000 order in the client's analytics. But honest measurement matters: some AI traffic cannot be attributed by anyone, and we tell you which parts of the number are solid.

Is AEO different from SEO?

They overlap heavily. Disciplined technical SEO is the foundation; AEO/GEO adds machine-readable structure, question-formatted content, citation tracking, and measurement built for how AI platforms send (or don't send) traffic.

Find out if AI can see you.

The free audit includes a read on how discoverable, and citable, your business is today.

Request Your Free Audit Now!