< About Blue Glass Insights >

Started by a media veteran and a technology expert. Known to clients as “The Fixers.”

Blue Glass Insights was started by a media veteran and a technology expert who have been doing this work since 2006 and share a vision of helping clients grow their business. Based in Dallas, Texas, we work with clients across the US and have done work for clients with international needs.

We focus on driving sales results, and improving your marketing ecosystem’s performance.

Most of our clients have been referred to us by current clients, or found us through content we’ve posted on best practices. A common note from our clients: “The Blue Glass Insights team really cares about our success.” And we do. As a partner, we work as a team, and our teams play to win.

Our mission: deliver transparent, actionable, and affordable digital marketing that drives sustainable growth, maximizes ROI, and builds lasting client relationships.

Since 2006Doing this work

5,000+Projects delivered

76%Client retention

5–15 yrsTypical relationship

< Milestones >

Twenty years of staying ahead of the changes.

2006

Our leadership started doing this work, with a focus on organic search for local businesses and technical builds, fixes, and integrations.

2011

Expanded to enterprise clients, analytics, and custom dashboards.

2017

Added paid media and conversion rate optimization.

2022

Launched proprietary geographic intelligence product.

2024

Evolved our Managed Services to include a comprehensive assessment across clients’ full customer-facing platforms: technology, platform, content, keywords, images, links, reporting, integration integrity, and more. Also started the early stages of AI Answer Engine Optimization.

2026

Clients cited by AI answer engines, with citations followed through to sales.

< How We Work >

Four values we don’t bend.

Transparent by default

Shared dashboards and plain-English reporting, including publishing corrections when a first read was wrong.

Data over opinion

Decisions anchored in real numbers, reported from your system of record, not just platform metrics.

Affordable, not cheap

Accessible pricing without cutting corners: on time, on budget, at a reasonable price.

Partnership over project

Clients stay 5–15+ years, several measured in decades, and our client retention is 76%.

< Leadership >

The team that wins your business does your work.

Richard Jones

PRESIDENT · CO-FOUNDER

Executive at several large media companies. Led teams to build out digital marketing platforms and services, and worked alongside media industry leaders to engage Google, Microsoft, Yahoo, and others to support technology growth in these businesses.

Phil Renner

CTO · CO-FOUNDER

Trained in advanced military technologies and with a degree in computer science, Phil is comfortable with sophisticated emerging technologies and knows how to approach complex technology architectures and improve situations quickly.

Want to see what that looks like in practice? Read the case studies.

We work with clients committed to growth and partnerships.

That's a choice. When we work together, we work as a team with a focus on overall growth and improved financial performance of your marketing spend.

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