< Three Capabilities >
Data, creative, and media: what each one does for you.
Data Integrations & Mapping
Our service-area mapping uses your CRM or store-visit data to show which zones hold your best customers and revenue potential, and which to cut back, so budget is spent where it has the biggest impact. It works for planning your next location too. Data services refresh your CRM with missing and updated details, and include mailing and email lists, lookalike modeling, real-time customer profiles used by call centers, and customer lists built from zip, home profile, ownership, and other parameters. We can even send a postal mail piece to a qualified website visitor who never filled out a form.
Service-area mappingData appends & CRM refreshLookalike modelingMail to web visitorsCRM integrations
Creative & Content Builds
Ad builds for digital, social, video, commercials, billboards, print, and direct mail, plus training videos, on-site video and drone footage, window clings, product catalogs, and annual reports, with your choice of creative process: artist, AI, or a blend. Content generation produces articles tuned for people first, and for search, answer engines, and AI to discover and cite, with AI-assisted drafting and each piece graded for reading level, originality, and tone.
Digital & social adsVideo & drone footagePrint & OOHAI-assisted articlesArtist · AI · blend
Media Planning / Buying
Comprehensive plans at the best pricing, from SEO/AEO/GEO, digital, streaming, email, and social to traditional channels like TV, direct mail, newspaper, magazine, billboards, digital OOH, wraps, inserts, and new-mover mailers.
Digital & streamingTV & radioDirect mailOut-of-home
< Full Service Catalogue >
Everything we deliver, and how each piece is billed.
Taken from the current Blue Glass Insights services rate card. Rates move with the market, so current pricing is quoted in your proposal. What’s listed here is the scope and the billing basis.
Managed Services: Organic, SEM & AI Lead Growth
| Service | What it covers | Billed | Minimum |
|---|---|---|---|
| Platform assessment and fix (Audit marketing ecosystem) | Audit each website, GBP, LSAs (if using), Newsletters/direct email marketing, and social media pages, and recommend fixes. | 1x | 1x |
| SEO/AEO | SEO/AEO optimizes your site for discovery on search, including ongoing updates and cleanup, content generation and posting for the reader as well as search and ai discovery, and SEM Management. Goal is to drive discovery to rank high organically in search and get listed/cited on AI platforms. | Mo | 6/mo |
| Google Business Profile Management | Properly setup and use plug in (subscription needed). We'll maintain the daily postings, refresh, photos, mapping elements, hours, etc. to make sure you're listed properly, and visible. | Mo/per each GBP | 6/mo |
| Social Media Management | Properly setup page, reporting, links, and refresh and maintain an active flow of content each week, respond to comments, and support any paid boosts or advertising. If using additional targeting options like intent data, we'll help with setting up data integration to FB campaigns. | Mo | 6/mo |
| LSA (if available) | Includes reviews, management, refund reqeustes to google, etc. | Mo/Location | 3/mo |
| Newsletter Management - 1 Article/wk | Build out your newsletter content, add new target audiences, create content calendar, create content to promote and deploy, and reporting on all engagements. Includes up to 5 articles a mo (1/wk), and resends to unopened within 3 days of each send. | Mo | 3/mo |
| Newsletter Management - 2 Articles/wk | Build out your newsletter content, add new target audiences, create content calendar, create content to promote and deploy, and reporting on all engagements. Includes up to 10 articles a mo (2/wk), and resends to unopened within 3 days of each send. | Mo | 3/mo |
| Newsletter Management - 3 Articles/wk | Build out your newsletter content, add new target audiences, create content calendar, create content to promote and deploy, and reporting on all engagements. Includes up to 15 articles a mo (3x/wk), and resends to unopened within 3 days of each send. | Mo | 3/mo |
| Newsletter Management - Custom | Build out your newsletter content, add new target audiences, create content calendar, create content to promote and deploy, and reporting on all engagements. Frequency and resends and creative needs are included in quote per customer interest. | Mo | 3/mo |
| Content Creation Subscription | Create content that is compelling to the reader, the search engines, and to AI for answer engine discovery. We utilize best practices to demonstrate Experience, Expertise, Authority, and Trustworthiness. Includes up to 4 unique articles a month, ready to use on websites, blogs, GBP social, and newsletters. | mo | 6/mo |
| Reputation Management (Reviews) | Audit and assess key review sites for ratings, comments, replies, counts, history, and more. Build custom strategy to address key elements, add more reviews, challenge unwarranted bad reviews, respond to posts, and more to improve ratings and leverage across all platforms used. | Mo | 6/mo |
Technology & Support
| Service | What it covers | Billed | Minimum |
|---|---|---|---|
| Website Refresh | Rebuilding a website is a common thought, though you have spent a lot of time building your site for search discovery, and authority and Google recognizes it. Unless you have an out of date platform you can no longer update to the current version, or you have specific needs your current platform cannot handle, it may be better to refresh your site, and heavy up on SEO/AEO management for optimal performance. We can help here (and with your new site if you want to go that route). In today's site refresh, we do a complete audit of tagging, coding, technology connectivity, reporting, broken link fixes needed, backlink quality and working, etc along with content and images to assure you have what Search and AI need to recognize you as an authority in your space. We will refresh and update and when completed, we can manage the SEO/AEO (see above) to assure best discovery. | 1x | 1x |
| GA4 Integration and Clean up | Set up GA4 reporting to assure you have full visibility of performance based on your KPIs of what you want to see. | 1x | 1x |
| Technology integration and toubleshooting | Full technology services for for marketing and technology setup, integrations, ad ins (i.e.: Plugins), and fixes. | 1x | 1x |
| Creative Services | Full suite of creative services for all types of needs from media to promotional handouts (print, digital, social, video, POS, publications, etc) | 1x | 1x |
| Full Reporting Integration - Executive View Dashboard | Cloudbased comprehensive marketing dashboard that tracks performance across all platforms, CRM integration for leads and sales data, and media spend allocation to measure direct and indirect ROAS. | mo | 6/mo |
Data & Mapping: Find Your Best Producing Zones
| Service | What it covers | Billed | Minimum |
|---|---|---|---|
| Look alike modeling | Data append your CRM data to secure profile of your buyers and non-buyers, then use that data to create a look-alike profile that can be integrated into your digital, social, and email marketing | 1x | 1x |
| Territory Mapping | Mapping can be used for service providers who go to the buyers location (home services quotes) or a static location (healthcare, QSR, Entertainment venue, and more). This process allows you to identify the zip codes that have the highest probability of buying your products/services, and our service ranks the zip codes based on the highest probability of opportunity to win and we list those zips that you should focus on tell you which to not focus your targeted marketing efforts for optimizing your marketing budget. This allows you to improve your performance in the zones that matter most. | 1x | 1x |
| Buyer Intent contact list and integrations | What if you could identify how many people are showing strong signs of purchase of your product or service for the past month or 20 days, and you could push this data into your digital and social platforms to include this audience in your marketing, as well as send an email campaign to those same people. THAT'S WHAT THIS IS. This is a subscription model and is per market and product or service. Example. If you want this for Roof replacement and Gutter shoppers and in Houston, Austin, San Antonio, you would have 3 markets for 2 services or (6 total pulls). | mo | 3 |
Paid Lead Generation & Media Planning/Buying
| Service | What it covers | Billed | Minimum |
|---|---|---|---|
| SEM/PPC marketing | Top search sites using competitive bidding, keyword targeting, long tail optimization, strong call to action setup and management to drive quality outcomes based on what you want the reader to do (fill out a form, download, signup, call, chat, review, etc. | Mo | 3 mo min |
| Targeted Digital with retargeting | Targeted digital campaigns are great to target your ideal audience, demo, behaviour, look-alike audience, and more. Pricing and minimum impressions depend on the creative type (digital static, gif, or video ads; sponsored ads, streaming video and audio ads). | mo | 1-6mos |
| Social Media campaigns | Social Media Advertising campaigns can be promoted through our portal, or we can set up and manage your social media for optimal performance. | Mo | 3 mo min |
| eMail Marketing targeting geos/demos/interests | Targeted email campaign based on geo, demos, behaviors and interests. 50,000 minimum | 1x | 1x |
| Look-alike targeting digital and social | Ads are delivered to those who resemble your sold customers demos, interests, geo, and behaviors. Use your CRM sales data to identify and target look-alike customers. | mo | 3 mo min |
| Digital Outdoor | Ads that appear across various digital signage - digital billboards along the road, screens on top or gas pumps, screens in airports and shopping center areas, or in/on vehicle tops. Options and availability vary by market and popularity. | Mo | Mo |
| Programmatic Digital | Audience based targeted digital using static, animated, or video digitial display ads with retargeting options available. | 50k min | per campaign |
| Streaming TV/Connected TV | Audience-based targeting/retargeting through either programmatic, premium platforms (Example: Paramount+), programming (Example: Sports), and format (Example: Large Screen) | 50k min | Per campaign |
| Streaming Audio | Audience based targeting/retargeting through audio streaming services like Pandora, iHeart Radio, and more. | TBD | TBD |
| Digital Out of Home | Targeted by location and type. Includes Billboards, retail venue signage, gas pumps, entertainment venues, kiosks, airports, and more. | TBD | Per Campaign |
| Social Media Ad Campaigns | Across multiple platforms using a variety of targeting tactics and creative options to drive best results. | 1250 | per campaign |
| eMail Marketing | Targeted email campaigns include data selection by demo, interests, geo, behavior (new home owners), and more. Includes auto resends. Creative build available for a fee if needed. | 50000 | Per campaign |
| Direct Mail | Direct mail remains a viable product. Our services include building highly targeted mailing lists which identifies and removes low performing audiences and waste, so your reach and frequency of the target audience is improved. We also recommend complementary marketing such as 'surround the home' marketing tactics like digital, social, email, etc.. to drive the best response and improve sales. | 1x | 1x |
| Trigger Mailers - New Home Owners | Print/Postage/Delivery a 6x9 post card. Data integration with USPS to send post card within 3-5 days after USPS lists the new homeowner. We can provide a forecasat of the number in your service area. Minimum of 500 pcs | Mo | Mo |
| Door Hanger Replacement | Print/Delivery of post cards to carrier routes where you are working on a job. 5000 minimum/mo, likely a lot more. | Mo | Mo |
| Newspaper* Pay For Performance or DR | A performance price based program that provides frequency and performance priced elements. Most have minimum guarantees in place, all ads are tracked, and it includes print and e-edition readership. Not all newspapers participate in Pay For Performance, so we work with them to secure best programs for successful lead generation. | Mo | 1-3mo min |
| PPCall TV/Cable - National/select mkts* | An actual pay-per-qualified-call program. National programs start with a test campaign as low as $7500 budget, though we recommend larger tests; then campaigns can scale to accommodate larger lead targets to several hundred or thousands/mo | Mo | 3 mo min |
Shared Mail
| Service | What it covers | Billed | Minimum |
|---|---|---|---|
| Inserts delivered via mail | These are advertisements you receive in your mailbox that are 'wrapped' and have advertiser offers 'inserted) into the wrap. Larger markets have weekly options, and smaller markets are 2 or 1x frequencies/mo. | 1x | 1x |
| Wraps - covers inserts delivered via mail | The four page advertising piece that 'wraps' the advertiser inserts that are delivered in your mailbox. | 1x | 1x |
| Advertiser Magazines - (Clipper, The Home Mag, Home Concepts, others) | These are usually themed magazines that promote special offers and services in a mailed magazine to select households, usually distributed by zones of select zipcodes. | 1x | 1x |
| National and regional magazine DR and PFP options | For marketers who are located across multiple markets, we may be able to offer zoned editions of national magazines for | 1x | 1x |
Tell us what you're trying to reach.
We'll map the audience, the message, and the media, and show you the numbers behind the plan.
Book a Consultation