Challenge
A US/Canada multi-site GA4 build was behind schedule while the sites changed underneath it.
Solution
Tagged to a moving specification across properties, currencies, and departments.
Result
Deadline met; ongoing projects since.
Challenge
During the transition to GA4, an ecommerce firm with multiple websites and products sold in the US and Canada had hired a marketing technology firm to make additional changes to their sites, including updates in offerings and new technology integrations, in addition to the GA4 setup. That team was behind schedule and needed help to catch up.
Solution
Blue Glass Insights was brought in for the GA4 integrations and tagging. On paper this is a straightforward task. In practice, the complexity was that the sites were being changed underneath us while we tagged them, across multiple properties and two countries, with product offerings in flux and a new reporting model nobody on the project had yet operated at volume. Getting every element tagged correctly meant working to a moving specification and coordinating across departments that each owned one piece of it, on someone else's schedule.
Result
We met the deadline with the internal team and have worked with them on other projects since.
Work like this is delivered through our Technical Services and, where it is ongoing, our Platform Management bundles.
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