Challenge
Zero-click eroding sales at the lowest level in 15 years; the incumbent's fixes weren't working.
Solution
Full ecosystem audit; managed to what the result requires, not a monthly touch count.
Result
+56% conversions in 75 days; record sales months within six.
Challenge
Zero Click was negatively impacting a client's sales. Business was declining to its lowest level in the past 15 years, and the current service provider's recommendations weren't working. We worked with this client on other parts of their business, and over the years had advised them on technical updates they should pay attention to, so they called us to see if we could help.
Solution
The Blue Glass Insights Managed Services team audited the full marketing ecosystem of platforms, technology, coding, versioning of each element, content, images, keywords, AI engagement and the rest, across every marketing platform they used. Blue Glass Insights audits are deliberately wide to get a full scope, and especially when there’s a decline of that size, because the cause is rarely where the symptom shows up. We identified the issues, built the strategy to fix them, and worked the plan as quickly as possible. We do not manage to a fixed number of touches a month the way some service providers do. We manage to what the result requires.
Result
In 75 days they saw a 56% increase in conversions, and within 6 months of our engagement they had two back-to-back months of record sales, the best in the 15 years they had been in business. Those sales included engagements originating from answer engines and AI platform citations we helped produce.
Work like this is delivered through our Technical Services and, where it is ongoing, our Platform Management bundles.
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