Explore the Possibilities

WHY BLUE GLASS INSIGHTS?

Magnifying Glass
About Us

In a lab, when scientists are trying to understand what they’re looking at, they sometimes use different colored lenses to better see what’s not so obvious. Always looking at things – in a different light as it were – helps us better understand and improve how we approach business.

We use these insights we’ve gathered over the years to understand marketing and technology, yet we again, always remain curious to better adapt and improve. Thus, the three key segments of our business: Technology – Brand – Engagement.

Providing the end-to-end support to these three areas is what helps you succeed.

As for who we are, our co-founders include a military-trained coder and IT specialist, a marketing and media executive who has worked across all media platforms, built broad digital solutions working with tech partners like Google, data, research, and the many martech companies who improve marketing performance. They, along with a team of specialists who are the best in their field from platforms, martech, IT, branding, data, storytelling, media, reporting, research, emerging technologies and more. Our focus is on improving your marketing capabilities and performance, as well as making it easier to understand what is and is not working to grow your business across all categories of business. We’d love the opportunity to show you what we can do for you.

WHAT WE DO

Over the years we’ve noticed (you may have as well) clients who buy from multiple vendor partners, by default, create their own complex ecosystems of marketing and as the business becomes more fragmented, create more complexity (unnecessary complexity, in our opinion).

So, we simplify.

We streamline the entire ecosystem – from the technical to the storytelling to the engagement. We offer end-to-end solutions, providing you with the benefit of continuity, keeping the diversity of multiple vendor partners and providing continuity to a well-marketed brand.

Then we deliver a comprehensive executive view insights to keep CEOs, CMOs, and CFOs informed on what’s working. And what might need to change.

Since 2013, our company has run over 15,000 lead and branding campaigns across the United States. working with hundreds of clients to help them with their technical, branding, creative, data, and custom reporting needs. As marketing has evolved, we have embraced the benefits of those changes, bringing these benefits to our clients. We believe all marketing must adhere to three standards:

  • Use The Best Technology, Data, and Reporting: We work with you to ensure your client-facing platforms are current, connected, tracked, and easy to understand at all levels of your business – from engagement to sale.
  • Excellence In Media Results: Your media mix should value the tenets of reach, frequency, and a strong call to action. They should be trackable and provide performance insights at the media brand, media channel, and media mix level overall and at the market level.
  • Differentiate Your Company: Your brand story should be distinct. It should elevate you above your competition. This is often your customers’ first contact with your brand. Reward them with a great story they want hear more of.
What we do