< Technical Services >

Technology Architecture Management Services

Technical problem-solving, measurement integrity, site architecture, migration, and accountable delivery.

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Built properly, your ecosystem is an engine. Built poorly, it’s an anchor.

Your marketing ecosystem is your face to the world, and the insights and reporting are the yardstick you measure progress by. If it is not built properly, with current changes in mind, that same ecosystem holds you back from discovery and growth, reads as outdated to prospective buyers, and has you managing the wrong things because the numbers are not telling you the truth.

Our team is led by experienced technologists with military service and formal education in computer sciences and advanced technology. Today we have clients being cited by the AI answer engines, and where that traffic arrives with a referrer, we follow the citation through to the sale in the client’s own analytics rather than inferring it.

A client once called Blue Glass Insights “The Fixers.”

Solution-oriented, measurable results: on time, on budget, at a reasonable price.

2006Delivering technical work

5,000+Projects delivered

76%Client retention

< Ongoing Technical Help >

Not every technical need is a migration.

Between the big projects, these keep your platforms fast, connected, and working.

Technical support

For the fix or integration that is beyond your team, or stuck behind a backed-up IT queue. U.S.-based technologists support most marketing platforms, reporting tools, martech software, and integrations. We send a statement of work, you approve it, and we start.

Martech & integrationsReporting fixesStatement of work

Website speed & technology management

A fast, healthy website keeps visitors and search engines on your side. We audit your platform, plug-ins, and integrations, fix Core Web Vitals and load-time bottlenecks, then stay on call for troubleshooting, alerts, reviews of new technology, automation, and coding support.

Core Web VitalsMonitoring & alertsAutomationCoding support

< Examples of Technical Engagements >

The engagements, the systems, the numbers, exactly as they happened.

Eleven real technical engagements, described by category under NDA: challenge, solution, and result, each written up in full.

Migration

Migrating a Live Site Off a Proprietary Platform

Challenge: 108 pages + 39 posts off a proprietary JS platform, with no downtime, no ranking loss, a multi-market lead flow selling the whole time.

Result: Parity verified, conversion path proven.

Read the full overview →URL Work

Rebuilding a URL Map After a Platform Change

Challenge: 404s kept climbing after a redirect import. The site was still manufacturing dead links.

Result: 167 of 177 resolve to live pages; two return deliberate 404s.

Read the full overview →Attribution

When the Reporting Says Zero and the Business Is Fine

Challenge: A new multi-market client’s campaigns recorded zero conversions while 15,949 clicks became 961 elsewhere in the account.

Result: 6,411 clicks and $4,836 of spend recovered from "worthless."

Read the full overview →

See All Technical Engagements

< How We Run a URL Consolidation >

The examples differ in size. The method underneath is the same one.

1 · Build the inventory from the system of record, not from a crawl. Crawls miss what is already broken.

2 · Inventory the measurement as well as the pages. Read the tag container, not just the site.

3 · Export the legacy redirect table before you lose access. Every rule not carried becomes a 404.

4 · Classify before you map. A URL list isn't a work list until every entry has a failure class.

5 · Score confidence and show your work. The client sees which mappings are mechanical and which are judgment.

6 · No blanket redirects to the homepage. Nearest relevant parent, or a clean 404/410.

7 · Validate destinations, then validate again. The first pass is where you learn some targets also moved.

8 · Close the loop from inside the site. Fix internal links at the source, or the errors regenerate.

< A Note on Scale >

We would rather say this than have it inferred.

The consolidation work above ran to a few hundred URLs and the migration to just over a hundred pages, not tens of thousands. What we ask you to weigh is which parts of that work change with volume, and which do not. The parts that change scale with tooling and time. The parts that do not change are the ones that decide whether the work succeeds.

Those are habits, not headcount. They are why the 177-URL job ended at 3 bad destinations instead of 11, and why a conversion trigger nothing links to was found before a cutover instead of after one.

Bring us your technical challenge.

Talk with the people on the tools. Schedule a consultation.

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