Newsletters have been used to get organizations' messages out into the world for centuries. While newsletters' popularity may have waned since those early days, their power to reach and motivate target audiences in the digital age can be potent if brands take the right approach to ideating, creating and distributing this type of content. By leveraging a well-conceived, well-crafted and appealing newsletter, a brand can enjoy a multitude of benefits that enable and empower a broader mar...

US digital media consumption and consumer spending growth are at a standstill. 'It's just getting really competitive to reach today's consumers,' our analyst Jeremy Goldman said on an episode of the "Behind the Numbers: The Daily" podcast. 1. Flattening media usage means fiercer ad competition Time spent on media plateaued in the US, with only a 3-minute YoY growth in 2024, for a total of 12 hours and 14 minutes per day, according to our forecast. Next year will see a 2-minute YoY growth. '...

Let's talk about how entrepreneurs can capture potential customers through email marketing and showing their portfolio of work. Email Marketing Email marketing is highly effective and is still deployed to convert leads to huge sales. It is important to understand how best to utilize this to catch the attention of email subscribers. Benefits Of Email Marketing PROMOTED There are several advantages offered by email marketing: • Emails are personal and allow yo...

With Google Chrome slated to deprecate cookies by the end of this year, marketers are looking for new signals to find and measure potential audiences. Transaction data—records of what we purchase—is emerging as an alluring alternative. The promise of transaction data has fueled the retail commerce media industry, which is projected to grow by 28.5% to $59.6 billion in U.S. ad spend this year, per Insider Intelligence. Retail media firms, notably Amazon and Walmart, can use th...

The linear pay TV business had its worst third-quarter ever with about 889,000 subscribers cutting the cord, according to an analysis by MoffettNathanson. Traditional cable, satellite and telco distributors lost 11.7% of their subscribers compared to a year ago. The new virtual multichannel video programming distributors — such as YouTubeTV — are not picking up all of the customers dropping traditional subscriptions, MoffettNathanson found. Only 21.7% of cord cutters signed up ...

Most marketers are using AI, to some degree, and many plan to spend more on it this year, according to Leveraging AI In Marketing: Strategies, Tactics & Trends, a study by Ascend2. But they face challenges, one of which is that some don't yet know what they are doing. Of the companies polled, 15% are putting AI to extensive use in their marketing, and 51% are putting it to some use. Another 17% are not yet using it but plan to, and 17% have no such plans. Moreover, 48% are somewhat li...

A new search engine results page (SERP) is coming, and it will require a new advertising model. Some expect that to happen in 2024. When it comes to changes this year, 'the waning power of the search engine results page might loom largest,' Brian Morrissey, founder of The Rebooting newsletter, said in a podcast. He referred to changes affected by artificial intelligence (AI). Some believe the future role of media and platforms will be to channel narrow interests to people so that they ca...

In a ruling with far-reaching implications for home improvement pros who depend on lead aggregators to fill their marketing funnels, the Federal Communications Commission issued an order Dec. 13 that ‘closes the lead-generation loophole' in the 1991 Telephone Consumer Protection Act or TCPA. The lead-generation loophole, which allowed businesses to use certain exemptions in the TCPA, has long been a point of contention. Marketers have been utilizing lead-generation firms to navigate TC...

Looking at thousands of video posts from branded accounts on leading social-media platforms in 2023, social media-management company Emplifi has released a video performance analysis that puts Instagram Reels on top. In terms of driving views for brands over the past year, Instagram Reels -- the platform's short-form video feature -- outperformed TikTok clips, Facebook Reels and all other branded video content on Instagram, according to the report. For the first time, Emplifi also found tha...

This has been a turbulent year, and that's reflected in Google's top trending searches of 2023. The latest annual list reveals that war, shootings, and natural disasters dominated the top trending news searches of the year, both globally and in the US. [As a reminder: Top trending searches do not refer to the most volume, but rather those with the highest spikes this year in comparison to 2022.] Unlike in years past, Google hasn't released a list of the top trending searches overall. But wit...