OpenAI's New Search Engine And The Future Of SEM
OpenAI's announcement regarding the development of an AI-powered search engine marks a potentially critical development in the search landscape. The tool, which would be partially powered by Microsoft, is positioning itself as a direct competitor to Google. While it is unlikely that there will be any major shifts in the short term, advertisers should keep an eye on shifting user behavior trends. There is no reason to think the search industry will be disrupted in a major way in the near futu...
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