- Lead nurturing is about engaging the inquiring/visiting customer during their buying journey and keeping you at the top of their mind.
- These leads are captured in various ways, from data appends to CRM and
re-targeting tools, all with privacy and compliance in mind.
- Companies who can benefit include:
- Those who depend on a call center
- eCommerce retailers
- Brick and mortar stores
- Businesses at events and shows
- Our process begins once the customer engages
- Uses include getting them to repurchase (store fronts, ecommerce), or getting a meeting (call center)
- We use a variety of platforms depending on customer data
- Content creation from print to video which provides relevant content (educational, helpful information, or promotional)
- Includes full reporting to monitor success
- Pricing: Blend of paid and pay for performance
