As social platforms move fast with new AI features, users are already breaking things. Last week, celebrities including actor Tom Hanks, TV journalist Gayle King and YouTube creator MrBeast all warned of deepfake ad scams featuring their likeness. Meanwhile, Meta's new AI stickers have already generated controversy as various reports last week showed users easily creating problematic content. And on Friday, the U.K.'s Information Commissioner's Office (ICO) issued a preliminary enforcement noti...

Every minute, an estimated 3.8 million queries are typed into Google, prompting its algorithms to spit out results for hotel rates or breast-cancer treatments or the latest news about President Trump. They are arguably the most powerful lines of computer code in the global economy, controlling how much of the world accesses information found on the internet, and the starting point for billions of dollars of commerce. Read the complete article here: https://www.wsj.com/articles/how-google-inter...

Google just changed ad targeting. On Thursday the company launched in beta 'search themes' to give marketers a way to reach consumer audiences with specific interests. The feature is driven through Performance Max, which supports performance campaigns based on specified conversion goals. The idea is to help identify new or incremental traffic that drives improved performance when that traffic can't be found with keywordless AI technology. Performance Max historically analyzed assets, feeds, an...

While the importance of creating content and building an audience is well understood, many organizations are lacking when it comes to another key strength of social media: social listening. Social listening is a strategic approach that can help your brand tap into the incredible breadth and depth of social media to hone in on what your target audience is saying and feeling – and why. By investing in social listening, you can gain a deeper understanding of conversations happening a...

In today's expansive yet interconnected digital marketing landscape, creating a successful online presence requires a deep understanding of various marketing channels. While SEO and PPCare well-known strategies for enhancing online visibility, it's essential to explore emerging and overlooked opportunities like retail media and social media, including social search. This article tackles the synergies between these channels and how brands can offer a more engaging content experience to ...