Email In Vogue: It's Popular But There Is Room For Improvement
Email is rated as the highest revenue-generating channel, followed by referrals, according to Quantifying Today's Shopper (Netcore's 2024 North American Consumer Benchmark Report). But while 62% of consumers will spend more this year, 75% agree that brands are over-messaging. In terms of popularity, the channels stack up as follows: Promotional emails — 40% Word of mouth — 28% Digital ads — 18% Social channels — 14% Promotional SMS — 13% WhatsApp...
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