Google’s Top Trending Searches of 2023, and Other Year-in-Review Lists
This has been a turbulent year, and that’s reflected in Google’s top trending searches of 2023. The latest annual list reveals that war, shootings, and natural disasters dominated the top trending news searches of the year, both globally and in the US.
[As a reminder: Top trending searches do not refer to the most volume, but rather those with the highest spikes this year in comparison to 2022.]
Unlike in years past, Google hasn’t released a list of the top trending searches overall. But within the top trending news section, it’s a litany of disasters, both natural and man-made. The War in Israel and Gaza leads the top trending news searches of the year both globally and in the US, and various other items are shared between the two lists. For example, three hurricanes (Hilary, Idealia, and Lee) populate both lists, as do two shootings (Maine, and Nashville).
Within the US, the Maui fire and the Canada wildfires took the 8th and 10th spots, while globally the Turkey earthquake was the third-most trending news search, and the war in Sudan the 10th-most. The only positive news item to make one of the lists was Chandrayaan-3, the Indian Space Research Organisation’s lunar mission, which was in the 9th spot in the global list.
Below is a brief selection of top-5 trending search lists from around the world and in the US.
People — Global
- Damar Hamlin
- Jeremy Renner
- Andrew Tate
- Kylian Mbappé
- Travis Kelce
People — US
- Damar Hamlin
- Jeremy Renner
- Travis Kelce
- Tucker Carlson
- Lil Tay
Explained – US
- The Menu explained
- No One Will Save You explained
- Silo explained
- Reptile explained
- Israel Palestine conflict explained
How often – US
- How often do you think about the Roman Empire?
- How often is the World Baseball Classic?
- How often is a blue moon?
- How often is the World Cup?
- How often do trains derail?
TV Shows — US
- The Last of Us
- Ginny & Georgia
- Queen Charlotte: A Bridgerton Story
- Daisy Jones & The Six
- Wednesday
Movies — US
- Barbie
- Oppenheimer
- Sound of Freedom
- Everything Everywhere All at Once
- Guardians of the Galaxy Vol. 3
Sports Teams — Global
- Inter Miami CF
- Los Angeles Lakers
- Al-Nassr FC
- Manchester City F.C
- Miami Heat
Read the full article: https://www.marketingcharts.com/digital/seo-231643