Most agencies won't tell you what multi-location SEO costs until you've sat through a discovery call. We publish ours. A managed program runs $2,850 a month for one market, $5,000 for two and $10,000 for up to eight, each on a six-month minimum, with ad spend on top.
A monthly fee tells you very little until you know what it covers and what it leaves out. Below is what each price buys, what sits outside it, and how it compares with the prices four other firms publish.
If you run a home services company or another local business in two to eight markets and you're comparing quotes, this was written for you. If you have one location and want to spend a few hundred dollars a month, it wasn't, and we'd rather say so now.
How Much Does Multi-Location SEO Cost per Month?
Multi-location SEO pricing depends on whether you're buying search work alone or a whole managed program. SEO-only fees published by other firms run from $75 to $300 per location a month. A managed program that also runs your ads, reviews and reporting costs more. Ours runs from $2,850 to $10,000 a month, depending on how many markets it covers.
These are the published bundles as of October 2026:
| Bundle | Monthly fee | Google Business Profiles | Six-month minimum | Fee per profile at the cap |
|---|---|---|---|---|
| Foundation | $2,850 | 1 | $17,100 | $2,850 |
| Growth | $5,000 | Up to 2 | $30,000 | $2,500 |
| Market Leader | $10,000 | Up to 8 | $60,000 | $1,250 |
| Enterprise | Custom | More than 8 | Scoped | Scoped |
The last column is our arithmetic, not a rate we sell. We don't price by the profile. It's there because cost per location is how most buyers compare quotes, and it shows the pattern: the average falls by more than half between one market and eight.
Two other firms publish numbers worth knowing. Franchise Success Team, writing for franchise systems, puts local SEO at $75 to $300 per location a month, or a $3,000 to $8,000 base plus $50 to $125 per unit. 1Digital Agency, an ecommerce agency, lists local SEO packages from $899 to $4,499 a month on a six-month initial term. Both are pricing search work only, and that changes the comparison.
Why Does the Cost per Location Fall as You Add Markets?
The cost per location falls because a large share of the work is built once and reused. Strategy, site templates, tracking and reporting don't multiply with each new market. Profiles, reviews, local ads and local pages do.
| Built once, shared by every market | Repeated in every market |
|---|---|
| Keyword research and the content plan | Google Business Profile setup and upkeep |
| Site templates and page structure | Reviews, and a reply to each one |
| Tracking, tags and the CRM connection | Local Services Ads |
| Reporting | Local pages, phone numbers and service areas |
| Ad account structure | Budgets and bids for that market |
We built this for a home services client that sells in seven metro markets. Each market has its own phone number, its own conversion tracking and its own local content, and all seven run from one application with one configuration file. A copy correction now ships to all seven in under a minute. The details are in our case study on seven markets on one codebase.
The per-market work is real, though, and it's where cheap quotes fall apart. Google only offers bulk verification to businesses with 10 or more locations. Below that, every Business Profile is verified and maintained one at a time. Reviews arrive per location and need answering per location. A quote that treats market six as free is leaving that work undone.
So a sound multi-location SEO strategy has two layers. Build the shared layer once, then do the local layer properly in every market.
What Does a Managed Program Include Besides SEO?
A managed program covers the channels that produce local leads together, with one team and one report. In our Foundation bundle that means:
- An audit of the whole setup before anything changes
- SEO, plus answer engine and AI search work
- Two pieces of content a week
- One Google Business Profile and Maps
- Google review management
- Facebook management
- Tracking of where AI assistants cite you, described on our Getting Discovered by AI page
- Paid search setup and day-to-day management
- Reporting
Growth and Market Leader add Local Services Ads management, more social profiles, more content and, at the top, a weekly newsletter. What each service involves is on the Platform Management page.
Review management deserves a note, because it's the line item with legal weight. The FTC's Consumer Reviews and Testimonials Rule took effect on October 21, 2024, and it bars incentives for reviews that have to express a particular sentiment. Asking every customer for an honest review is fine. Offering a gift card for five stars is not.
This is why an SEO-only fee and a managed fee can't be compared line for line. At $300 a location, eight markets of local SEO cost $2,400 a month. That looks like a quarter of our Market Leader price. But somebody still has to run paid search, Local Services Ads, reviews and reporting in those eight markets, and that somebody is either another vendor or your own staff. Add those up before you compare.
People search for managed SEO services, but what most multi-market companies need managed is everything that produces a local lead.
How Do Our Prices Compare With Other Agencies?
Against two agencies that publish full price lists for the same services, our entry bundle costs less. Hook Agency, a home services specialist, starts at $4,800 a month for local SEO and paid search management. WebFX's lowest-priced SEO plan plus its Lite paid search plan comes to $25,150 over the first six months. With $3,000 a month in search ads, our Foundation bundle comes to $19,500 over the same six months.
The table puts all three on the same footing: one market, SEO and paid search management, and $3,000 a month in search ads. Every figure is a list price read from the firm's own pricing page on October 13, 2026.
| Firm and plan | What the price covers | Monthly | First six months |
|---|---|---|---|
| Blue Glass Insights, Foundation | SEO and answer engine work, paid search management, reviews, one Business Profile, content, reporting | $3,250 | $19,500 |
| WebFX, lowest SEO plan plus PPC Lite | SEO and paid search management | $3,650 after month two | $25,150 |
| Hook Agency, Local SEO plus Pay-Per-Click | Local SEO and paid search management | $4,800 | $28,800 |
| Hook Agency, with its AEO add-on | The same, plus answer engine work | $6,800 | $40,800 |
Here is how each row is built. Ours is the $2,850 bundle plus 20% of the $2,000 in ad spend above Foundation's $1,000 allowance. WebFX lists its lowest SEO plan at $8,600 for the first two months and $2,900 a month after that on a six-month commitment, and PPC Lite at $1,200 for the first month and $750 a month after for ad spend up to $5,000. Hook lists Local SEO from $2,800 a month, Pay-Per-Click from $2,000 a month, and AEO at $2,000 a month when added to an SEO package. Hook notes that its paid search price rises with scope and ad spend, so $4,800 is a floor.
For two markets with paid social, the pattern holds. Hook's Local SEO, AEO add-on, Pay-Per-Click and Meta Ads start at $9,800 a month together. Our Growth bundle is $5,000 a month with the same $3,000 in search ads, and it covers two Business Profiles and Local Services Ads in two markets.
Scope differs, so read this as a guide and not a verdict. Hook also builds contractor websites, and it is open about where it sits: its pricing page says, "You shouldn't be the cheapest, and we aren't either." WebFX is a far larger agency with its own software. Either one may quote your business differently from its list price.
We aren't the cheapest option either. For search work alone, WebFX's local SEO starts at $575 a month and 1Digital Agency's at $899, and the per-location franchise fees above run lower still. Those prices cover less, which is the point of the section before this one.
What Would an Eight-Market Window Company Pay?
An eight-market window company would pay $10,000 a month on our Market Leader bundle, $60,000 over the six-month minimum, plus its ad spend. This is an illustration, not a client, but the arithmetic is exact.
Market Leader covers up to eight Google Business Profiles and Local Services Ads in up to eight markets. It also includes management of the first $10,000 a month in search spend and the first $10,000 in social spend.
Say the company puts $3,000 a month into search ads in each market, $24,000 in total. The first $10,000 is managed inside the bundle. The other $14,000 is managed at 20% of spend, which is $2,800.
| Line | Monthly | Six months |
|---|---|---|
| Market Leader bundle | $10,000 | $60,000 |
| Management above the allowance (20% of $14,000) | $2,800 | $16,800 |
| Search ad spend, paid directly to Google | $24,000 | $144,000 |
| Total | $36,800 | $220,800 |
That is what SEO for multiple locations costs when it's bought as a managed program: $12,800 a month to us in this example, and nearly twice that to Google.
What would the same coverage cost in-house? The Bureau of Labor Statistics puts the median annual wage for marketing managers at $166,790 as of May 2025. That's about $13,900 a month for one person, before benefits and software. One person would still need help to run search, ads, reviews, content and reporting across eight markets. The bundle is $120,000 a year.
What Costs Sit Outside the Monthly Fee?
Three things sit outside the monthly fee: the ad spend itself, management of spend above the bundle's allowance, and project work. Most local SEO packages and SEO pricing packages list what's included. Fewer list what isn't.
- Ad spend. You pay it directly to the platforms. It is never part of our fee.
- Management above the allowance. Foundation includes management of the first $1,000 a month in search spend. Growth includes the first $5,000 in search and the first $5,000 in social. Market Leader includes the first $10,000 of each. Spend above those lines is managed at 20%.
- Project work. Site rebuilds, migrations and technical repairs are scoped separately through Technical Services.
Then there's the term. Every bundle carries a six-month minimum, billed monthly. The reason is practical: search engines and ad platforms learn over time, and resetting them wastes money. Whether a firm calls it a bundle, a package or an SEO retainer, budget for the full term and not the monthly number. For Growth that's $30,000 before media.
How Do You Know the Money Is Working?
You know it's working when you can trace sold jobs back to the source and the market that produced them. Rankings and lead counts are worth watching, but neither one is revenue.
For one multi-market client we stopped reporting from the marketing platforms and reported from the CRM. Paid search turned out to be 17% of 2,511 inquiries and 24% of the $1.85 million sold in the period. The biggest lead source was the worst converter. No platform's own dashboard showed that. The method is in our case study on reporting from the CRM.
Results depend on where you start. Another client, with sales at a 15-year low, saw 56% more conversions in 75 days and two record sales months inside six. We'd be wary of anyone who promised that in advance, including us.
Whoever you hire, ask for four things in the first month:
- A report by market that starts from your own sales records.
- A test lead through every market's form and phone number, before the budget goes live.
- A written list of what is shared across markets and what is done in each one.
- The logins. Ad accounts, Business Profiles and analytics should be in your company's name.
If the numbers above are in your range, the published bundles show what each one includes, and you can book a consultation to work out which one fits your markets.
