Phillip Renner

From the Air Force to the Front End

Phillip's career in technology began during his service in the United States Air Force from 1996 to 2002, where discipline, precision, and mission-critical problem solving became second nature. Those same principles have guided every line of code he's written and every campaign he's launched since.

After his service, Phillip transitioned into full stack web development and never looked back. Over three decades, he has worked across every layer of the modern web—from database architecture and server-side APIs to responsive front-end interfaces and everything in between.

A Builder at the Intersection of Code and Marketing

What sets Phillip apart is that he doesn't just understand marketing theory—he builds the tools that power it. He has architected client dashboards, marketing automation platforms, lead generation engines, SEO analysis tools, and real-time reporting systems from scratch. When a marketing challenge demands a custom solution, Phillip writes it himself.

His technical toolkit spans JavaScript, TypeScript, Python, and PHP, with deep expertise in frameworks like Next.js, React, Symfony, Flask, and FastAPI. He works fluently with PostgreSQL, MongoDB, and MySQL databases, deploys on Vercel, Docker, and Cloudflare, and integrates with APIs ranging from Google Ads and Google Analytics to Supabase, Mapbox, and AI platforms like Claude and Google Gemini.

Deep Expertise Across Digital Marketing

Phillip's marketing expertise covers the full spectrum of digital growth channels:

• ✓SEO & Technical SEO — Site architecture, crawl optimization, Core Web Vitals, structured data, and on-page strategy
• ✓Local SEO — Google Business Profile optimization, local pack rankings, citation building, and geo-targeted content
• ✓AEO (Answer Engine Optimization) — Optimizing content for AI-powered search experiences and featured snippets
• ✓GEO (Generative Engine Optimization) — Structuring content and data for visibility in AI-generated responses
• ✓Google Ads & Paid Media — Campaign architecture, bid strategy, audience targeting, and conversion tracking
• ✓Meta Ads — Facebook and Instagram ad campaigns, creative strategy, and pixel implementation
• ✓Content Strategy — Data-driven editorial planning, topic clustering, and content performance analysis
• ✓Web Design & Development — Responsive, performance-optimized websites built for conversion and search visibility
• ✓Analytics & Reporting — Custom dashboards, Google Analytics implementation, and data visualization

Three Decades of Solving Real Problems

Over his career, Phillip has built enterprise client portals with GIS mapping and financial analytics, developed AI-powered lead discovery platforms that aggregate data from multiple sources, created automated Google Ads management tools, and designed CMS platforms for content teams to publish and optimize at scale. He has built tools for industries ranging from real estate and home improvement to media and professional services.

Whether it's writing a Python script to scrape building permits for lead generation, building a Next.js application with real-time analytics dashboards, or configuring a Docker environment for a multi-service marketing platform, Phillip approaches every project with the same mindset: understand the problem, build the right solution, and measure the results.

The Blue Glass Insights Mission

At Blue Glass Insights, Phillip combines his engineering background with his marketing expertise to deliver solutions that are both technically sound and strategically effective. Every article published on this site reflects his hands-on experience—not recycled theory, but insights earned through decades of building, testing, and optimizing in the real world.