What Do Consumers Want from Brands on Social Media?
Some social media platforms are groeing as brand engagement destinations, and research from Hootsuite finds that this can be of great value to brands, as the decision to follow a brand on social media can have an impact on purchase behaviors. In surveying more than 6,000 adults ages 18-64 across the US, UK, Canada, and Australia who follow brands on social media and say social media has at least some influence on their purchase decisions, the report reveals that for 58%, following a brand ha...
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