Meta unveils new formats, features, and brand suitability controls for Reels

Today Meta rolled out brand safety and creative tools for Reels advertisers, expanding the brand suitability controls it released for Facebook and Instagram feeds in March.

Meta’s inventory filter uses AI to help sort organic content into categories aligned with Global Alliance for Responsible Media (GARM) suitability standards, a framework that helps identify content related to topics some marketers may not consider brand safe, such as “arms and ammunition,” “spam or harmful content,” and “adult and explicit sexual content.” Zefr, a third-party verification service, provides advertisers with reporting on how Meta’s inventory filter performs.

The inventory filter lets advertisers choose whether they want ads to appear next to content on an expanded, moderate, or limited basis according to its content classifications. Some content, such as anything that promotes illegal drugs or misinformation, cannot be monetized, according to Meta’s policies.

Read the complete article here: https://www.marketingbrew.com/stories/2023/10/10/exclusive-meta-unveils-brand-suitability-controls-for-reels