Among email marketers using artificial intelligence (AI), written content is the most common use case, according to a report [download page] from Litmus in partnership with Oracle. However, AI-generated content/copy ranks low on the list of elements that contribute at least some performance improvement to email campaigns, per the report's findings. That may be due to low adoption levels. Only one-third (34%) of respondents indicated that AI-generated content/copy had boosted their email pe...

Email metrics won't tell you much if you can't even define them. For one thing, they vary by industry, the time of year, time of day and other variables. But they can be tracked and improved. For example, the open rate can be boosted with such basic tactics as writing engaging subject lines, A/B testing, optimizing the preview text and segmenting your email list. Then there's the unsubscribe rate — one metric marketers would like to see go down. Of course, the best way to achieve...

A bizarre report circulated last week that Google is closing Gmail this year. It was a fake. Gmail said on X: 'Gmail is here to stay.' Speaking of X, the news also spread that Elon Musk is starting a rival email service: Xmail. When asked when this would happen, Musk cryptically said: 'Coming soon.' What convenient timing. Skeptics may wonder how Musk can hope to knock over Gmail: the service has a couple of billion users worldwide. And X has not exactly been the world's hotte...

Consumers cherish loyalty programs, and they like the personalized emails that promote them. But many receive too many irrelevant messages, judging by the 2024 Consumer Trends Index study from Marigold, which was conducted in conjunction with Econsultancy. Of the U.S. shoppers polled, 78% will pay more to buy from the brands they are loyal to, up from 72% in the prior year. Email outperforms social media, but just barely. Overall, 51% of consumers have made a purchase from an email in...

Almost all consumers like coupons. And they will do several things to receive them, including signing up for emails, according to Coupons, Discounts & Bogos Oh my! A study from ActiveCampaign, conducted by Ascend2. Of the shoppers polled, 77% prefer email as the channel for receiving ecommerce coupons, although 31% like SMS and 17% prefer social media. At 90%, people in the Boomer+ category are most likely to like email, versus 81% of Gen X, 72% of Millennials and 70% of Gen Z. ...

It has begun. Gmail is temporarily rejecting messages that fail its new authentication rules. There are many more stages before the requirements take full effect. Here is the schedule: February 2024: Regardless of volume, all senders must comply with the general email-sending practices outlined in the guidelines. February 2024: Bulk email senders must start implementing enhanced requirements, including email authentication. April 2024: Messages that are not compliant will start...

Email is rated as the highest revenue-generating channel, followed by referrals, according to Quantifying Today's Shopper (Netcore's 2024 North American Consumer Benchmark Report). But while 62% of consumers will spend more this year, 75% agree that brands are over-messaging. In terms of popularity, the channels stack up as follows: Promotional emails — 40% Word of mouth — 28% Digital ads — 18% Social channels — 14% Promotional SMS — 13% WhatsApp...

Brand marketers today have many ways to connect with consumers and audiences, but email marketing is still one of the most efficient ways to target, engage, and drive conversions. Though the channel has endured, consumers' expectations are changing. For starters, it's no longer enough to call an email 'personalized' just because it includes the recipient's first name. Consumers want content that's catered to them and knows their patterns and history. Consumers are often frustrated by email pro...

Newsletters have been used to get organizations' messages out into the world for centuries. While newsletters' popularity may have waned since those early days, their power to reach and motivate target audiences in the digital age can be potent if brands take the right approach to ideating, creating and distributing this type of content. By leveraging a well-conceived, well-crafted and appealing newsletter, a brand can enjoy a multitude of benefits that enable and empower a broader mar...

Let's talk about how entrepreneurs can capture potential customers through email marketing and showing their portfolio of work. Email Marketing Email marketing is highly effective and is still deployed to convert leads to huge sales. It is important to understand how best to utilize this to catch the attention of email subscribers. Benefits Of Email Marketing PROMOTED There are several advantages offered by email marketing: • Emails are personal and allow yo...