Key stat: 59% of US adults interested in using AI chatbots for shopping-related activities would use the tech for product research, according to SurveyMonkey.

Beyond the chart:

• Amazon just announced Q, a chatbot akin to ChatGPT. While the product is aimed at professionals, the retailer is innovating in the generative AI space.
• “We want everything that we’re looking for to instantaneously appear in front of us, and that’s obviously not possible,” said our analyst Jeremy Goldman on an episode of our “Behind the Numbers: Reimagining Retail” podcast. Generative AI will enhance how people search for products to get searchers closer to what they want.