Social Media Management

Social Media is a Platform Every Marketer Should Engage

Social Media continues it’s growth and the leaders are Facebook, TikTok, Instagram, and Linked-in. While there are strong reasons to run with the top platforms, not all platforms are best for your brand.

Knowing the platforms to use, and which is best for what messaging is where Social Media Management really helps you position your brand and grow engagement.

What is Social Media Management?

When the team at BlueGlass Insights manages your Social Media, you have a partner to help you engage and grow.

Social Media Management provides you with a partner who will manage the day to day of your social media platforms through strategic planning, content creation, collaboration, approval, responding to posts, reporting and improving your results.

Our founder is committed to bringing our clients the best tools and services at the best possible value for companies of all sizes, and for everyone involved. We want to bring our personal approach as a valued member of your team.

Benefits of Social Media Management

As the saying goes, 'You get what you focus on.'

When you set up a social media platform, it’s just the start. While it’s a great lead-generation tool, it requires strategic planning and engagement. From defining your key metrics, managing the day-to-day of posting quality content that get’s engagement, setting up and analyzing the reporting, responding to posts, and knowing when to use paid social media to boost content and engagement. The primary benefits of outsourcing to social media experts are economic efficiency and quality improvement. Key benefits include:

• ➪ Improved engagement and execution of plans
• ➪ Reduced expense vs a FTE
• ➪ Improved marketing ROI
• ➪ Outside expertise
• ➪ Focused attention on your business

The biggest benefit is time. Our clients are busy people, so they allocate their resources where they can have the appropriate impact. We are usually brought in for our expertise to support the existing marketing team, fill an open position that’s hard to fill, or work on a specific project. We allow our partners to focus on what they do best and support their mission.

Our Process and Support

When you engage BlueGlass Insights, you engage a partner who is committed to your business and vision. Our process is focused on continued growth and improvement. We follow a set process, with the flexibility to adjust as needed.

To get started – you submit a request for a free assessment of your current social media.

• ➪ Start – free assessment and review
• ➪ Engagement – the start of our partnership
• ➪ Kickoff meeting for clarification of objectives, promotional efforts coming up, KPIs, content, posting cadence, reporting, paid boosts, and discuss ideas of interest.
• ➪ Planning document reviewed and approved for first 6 weeks
• ➪ Refresh/setup of social media platforms, reporting, and initial content
• ➪ Launch daily management and engagement
• ➪ Review daily opportunities to promote something that’s getting traction
• ➪ Respond to posts
• ➪ Initiate planned social media advertising
• ➪ Touch base to review progress, ideas, upcoming promotions, and planning for next 4 – 6 weeks
• ➪ Optimization of efforts to drive results

Of course, there is always opportunities for unplanned posting, promotions.

Social Media Management Pricing

There are three tiers to our social media managed services (organic), which is separate from social media advertising (paid). The tiers are based on the number of unique platform sites you have and your content needs.

Each platform site is considered 1 platform. For instance if you have a Facebook page and Instagram page for one of your brands in Chicago, and just a Facebook page for your brand in Kansas City, that would be considered Three platform pages.