Google Ads & Paid Media
Our Google Ads & Paid Media service is designed to help your business reach the right audience at the right time, using the full spectrum of paid media options. We offer Pay Per Lead (PPL) and Pay Per Action (PPA) programs for larger clients, as well as traditional, digital, social, and emerging media platforms.
We start by defining your target customer and mapping your territory using data analysis and AI-driven insights. Our team creates and manages targeted ad campaigns across Google Ads, Bing, Display Network, Facebook, Instagram, and other social media platforms to drive qualified traffic and increase conversions.
We also manage programmatic display campaigns, digital out-of-home (billboards, signage), direct mail, and trigger mailer campaigns such as website visitor retargeting and "In the Neighborhood" mailers. These services help you reach prospects both online and offline, driving awareness and conversions across multiple channels.
We handle everything from keyword research and ad copywriting to bid management, conversion tracking, and creative personalization. Our strategies include smart budget allocation, A/B testing, and ongoing optimization to maximize your results and ROI.
We provide transparent analytics, competitor benchmarking, and detailed reporting so you always know how your ad spend is performing. Our automated dashboards integrate with your CRM and sales platforms for a complete view of your marketing funnel.
Blue Glass Insights delivers full-spectrum support, including technical, creative, integration, and troubleshooting services. This allows you to focus on growing your business. We also offer ongoing campaign management, regular performance reviews, and proactive recommendations to keep your paid media ahead of the curve.
Our paid media strategies are enhanced by advanced market research, competitor analysis, and AI-driven campaign optimization. We use integrated tools to identify high-intent keywords, monitor ad performance, and uncover new opportunities for lead generation. Our approach includes predictive analytics to forecast trends and adjust your campaigns for maximum ROI.
We provide transparent, automated reporting that connects your paid media efforts to real business outcomes, ensuring every dollar spent is driving measurable growth.
